CEO’s Message
Embracing the future of interior design is not just our goal—it's our passion at DECOFIX.
As the CEO, I envision a world where spaces transcend expectations, blending innovation, and timeless elegance.
In this exciting journey, we're committed to pushing boundaries, exploring new design horizons, and creating environments that not only inspire but also stand the test of time. Together, let's embark on a transformative experience where the future of design meets the essence of luxury.
Our Backstory
History
"Decamond Sazeh Phica" Company embarked on its journey in 2013 with the creation of the "DECOPHIC" brand, specializing in the design and construction of exhibition booths. Gradually, the company aimed to enhance both the quantitative and qualitative aspects of its work by employing experienced and seasoned professionals. In 2019, to expand our business and to overcome economic disruption caused by the COVID 19 pandemic, the Company board of directors decided to expand the service category of the company to renovation services as well.
The company expanded its activities into the realm of interior design and execution, encompassing the renovation and construction of private and public spaces, including commercial, office, and residential areas. In doing so, a new addition to the corporate family was born, named "DECOFIX."
With the expansion of the company's activity in a new field but related to the previous infrastructure, the need to add and integrate other executive teams to the complex was felt, despite the existing problems and challenges, the company's management with experience and management policies and using experience, By introducing and creating coordination between the teams, the group emerged as a homogeneous group with a new structure consisting of old and new experienced members and expanded its activities in the field of renovation and renovation of places.
Now, the company takes pride in dedicating nearly 12,000 square meters resulting from this decision to its projects over the years. This decision underscores our commitment to staying at the forefront of innovation and delivering exceptional services in every project we undertake.
Executive Summary
DECOFIX Renovation and Design Services
DECOFIX Renovation and Design Services Inc. specializes in luxury renovation and commercial interior design, focusing on craftsmanship, sustainability, and innovative solutions powered by Artificial Intelligence (AI). Based in London, Ontario, the company aims to integrate residential construction with commercial design, leveraging AI for realistic visualizations and insightful analyses that enhance customer experience and promote cost-effective, sustainable practices.
Mr. Ali Naseri Esfahani, the company's founder and CEO, will invest $300,000 and lead the organization through its initial two years, emphasizing knowledge transfer and operational excellence. With over 10 years of experience in the industry and a strong background in project management and strategic leadership, Mr. Naseri Esfahani plans a phased approach for expansion, initially focusing on the local housing market's challenges before branching out to the Greater Toronto Area in Year 3.
DECOFIX is committed to environmental responsibility and has established foundational operations, including securing a business address, joining the London Chamber of Commerce, and completing safety compliance registrations. The company is enhancing its online presence with an AI-enabled website to engage clients and support digital marketing strategies.
By Year 5, DECOFIX plans to hire 18 employees, with payroll expenses projected to increase from $161,192 in Year 1 to $946,268 in Year 5. Sales are expected to grow significantly, reaching $1,677,500. This strategic plan positions DECOFIX for successful entry and expansion in Ontario’s competitive market.
Mission Statement
Mision
DECOFIX Renovation and Design Services Inc.’s mission is to transform spaces into extraordinary living and working environments through innovative, sustainable, and personalized solutions. The Company will redefine the standards of luxury renovation and commercial interior design by integrating advanced craftsmanship with cutting-edge AI technology.
DECOFIX Renovation and Design Services Inc.’s goal is to deliver positive customer experiences, foster creativity, and contribute to the well-being of the community and the environment.
Upon the approval of the Applicant's work permit, the Company will establish a permanent office. Strategically located in London, Ontario, DECOFIX Renovation and Design Services Inc. will tackle the area's housing challenges by offering comprehensive renovation and design solutions, directly benefiting the local community and addressing the rising demand for housing in the province.
The decision to base the Company in London was driven by detailed statistical insights into the city's population growth, business landscape, average building age, and unemployment rate, as outlined in Section 6.2.1. This strategic location ensures that DECOFIX Renovation and Design Services Inc. can meet the unique demands and challenges of London's housing market, aligning perfectly with its mission to enhance local housing solutions.
DECOFIX Brand Idendity
Business and Service Description
Business Description
DECOFIX Renovation and Design Services Inc. plans a phased expansion into Canada, starting in Year 1 by focusing on luxury residential renovation services in London, Ontario, under NAICS 23611. In Year 2, the company will diversify into interior design and commercial construction services (NAICS 541410 and NAICS 23622ACA), initially targeting local clients and later expanding to surrounding areas. By Year 3, DECOFIX aims to reach the Greater Toronto Area.
A key aspect of the strategy involves integrating artificial intelligence (AI) into design services, offering free AI-driven preliminary reports for clients to visualize proposed renovations. The company emphasizes sustainability, prioritizing energy and water efficiency, and enhancing indoor air quality in its projects.
DECOFIX will focus on transparent communication and collaboration with clients, providing regular updates and involving them in the design process. Budget transparency will be achieved through AI algorithms for clear cost estimates and predictive analytics for budget management.
The company will target both residential and commercial clients, offering tailored renovation and design services. To build its brand, DECOFIX will participate in industry networking events, trade shows, and maintain a strong online presence, showcasing its innovative and eco-conscious practices. Overall, DECOFIX aims to establish itself as a leader in the Canadian renovation and design market through a commitment to quality, sustainability, and client satisfaction.
Service Categories
Luxury Renovation Services
DECOFIX Renovation and Design Services Inc. will specialize in luxury renovation services, providing high-end and customized renovation solutions for residential properties in London, Ontario and beyond. This will include architectural enhancements, remodeling, premium craftsmanship, and the integration of cutting-edge design concepts. The Company will create bespoke living spaces that not only meet the functional needs of homeowners but also reflect their unique style and preferences. From intricate architectural details to luxurious interior finishes, DECOFIX Renovation and Design Services Inc. will deliver a level of sophistication that transforms houses into exquisite homes. With a keen eye for detail and a dedication to quality, the Company will set a new standard for luxury renovations in the region. DECOFIX Renovation and Design Services Inc. will align its pricing strategy for luxury renovation solutions with industry standards
• Small bathroom renovation
• Mid-range bathroom
• Luxury bathroom
• Standard kitchen renovation
• Mid-range kitchen renovation
• High-end kitchen renovation
• Four-season sunroom
• Garage addition
• Floor addition
• Basement renovation
• Patio renovation
Comprehensive Interior Design Solutions
In Year 2, DECOFIX Renovation and Design Services Inc. will broaden its scope to offer specialized interior design services, with a primary focus placed on commercial clients. The Company's expertise in commercial interior design will encompass a diverse range of services tailored to enhance the aesthetic appeal, functionality, and overall ambiance of commercial spaces in London, Ontario, later extending to the surrounding regions. From creating innovative and ergonomic office layouts to designing captivating retail and hospitality interiors, DECOFIX Renovation and Design Services Inc. will deliver cutting-edge commercial interior solutions. The Company's approach will involve a seamless integration of design principles, advanced technology, and a client-centric focus to transform commercial spaces into visually striking and functional environments that align with contemporary trends and client preferences. DECOFIX Renovation and Design Services Inc.
1.Design Team
2.Project Management Team
3.Construction Team
4.Electrical and Plumbing Team
5.Finishing Team
6.Furniture and Furnishings Team
7.Technology Integration Team
8.Interior Styling and Decor Team
9.Customer Support Team
10.Health and Safety Team
11.Quality Control Team:
12.Legal and Compliance Team
Customer Orientation
Client Care
At DECAMOND SAZEH PHICA (DecoFix), our commitment to client satisfaction extends beyond the completion of projects. We believe in fostering enduring relationships by providing unparalleled Client Care that goes above and beyond expectations. Our Client Care approach is designed to ensure transparency, responsiveness, and a seamless experience throughout every stage of the design and construction journey.
1. Personalized Engagement:
2. Transparent Communication:
3. Design Collaboration:
4. Budget Transparency:
5. Project Timeline Management:
6. Quality Assurance:
7. Post-Construction Support:
8. Client Education:
Experience the difference with DECAMOND SAZEH PHICA (DECOPHIX) Client Care – where your satisfaction is our priority, and your vision is our mission.
